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"Pricing"
The bottom line with pricing is that sites come with a wide
variety of price tags. The question “What will my website
cost” isn’t something we can answer in a meaningful way until
we talk with you a little bit about what you intend for your
website to be.
That said, it should be noted that even after we chat with you
about your site and your plans, there’s still quite a bit of
latitude in pricing.
For example, say you’ve decided to buy yourself a mid-sized
family car. A mid-size will have the seating space and storage
you need, and it’ll get you to and from work every day. The
question becomes, “Which mid-size to get?” You can go with a
lower-priced domestic car, fewer features, smaller engine.
It’ll do the trick and it’ll keep you within your budget. Or,
maybe you’d rather go for something with more features and
options. It’ll cost a bit more, but it might be worth it.
Your website is the same way. ICOM can help you to decide
which features you need and which are unnecessary. Sometimes a
really cool animated section is unnecessary, or even annoying.
Other times, an animated area is just what the site needs to
drive customers to your pages and create just a little bit of
envy in your competition.
You’ll often find that in our initial free consultation, we’ll
ask “About how much were you thinking of spending on this
site?” It’s not a popular question, and often people try to
avoid answering it. After all, once you give us a number,
we’ll design the site around that number, right?
Actually, this question is a really helpful one for us to have
answered, and not because we’ll then be able to more
effectively bilk you for all you’re worth! It gives us a
ballpark range to shoot for when we work out your design
estimate. It helps us decide which options we can provide for
the budget you have available. In short – it helps us come up
with the best plan possible within your target price range,
and it helps you get what you want instead of something
expensive that you don’t need or something cheap and limited
that misrepresents your business. next >
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